Defining Your Brand Voice and Tone

Your brand voice is how you sound. Your tone is how you adjust that voice for different situations. Together, they create the personality of your brand.

Voice vs. Tone

Voice is consistent. It's your brand's personality, values, and perspective. It rarely changes.

Tone is flexible. It's how you adapt your voice depending on the context—whether you're writing a formal email or a playful social post.

Finding Your Voice

Ask yourself:

• Who are we as a brand?
• What do we believe in?
• How do we want to be perceived?
• What's our unique perspective?

Voice in Action

Your voice should be:

• Distinctive: People should recognize it
• Consistent: The same across channels
• Authentic: A true reflection of your brand
• Relevant: Appropriate for your audience

The Tone Spectrum

A brand with a friendly voice might use:

• Conversational tone in blog posts
• Empathetic tone when addressing customer concerns
• Celebratory tone when announcing wins
• Clear and direct tone in instructional content

The Impact

When customers hear your voice, they should immediately think of your brand. That's the power of a well-defined brand voice—it becomes synonymous with who you are.