Custom AI design, trained on your brand.
LoRA training fine-tunes AI image generation models on your brand's visual language — your products, your style, your identity. The result is a model that produces on-brand visuals without starting from scratch every time.
Why custom AI design beats generic image generation
Most businesses using AI image generation are starting from zero every time. They write a prompt, get something close, spend twenty minutes tweaking it, and end up with an image that looks generically AI-generated and nothing like their brand.
LoRA training solves this by teaching the model what your brand looks like before you even write the prompt. It learns your product details, your colour palette, your photographic style, your packaging — and reproduces them consistently across every generation.
AI design for product imagery and brand content
The practical applications are significant. E-commerce brands can generate product imagery in new contexts without organising a photoshoot. Agencies can produce on-brand concept work in minutes rather than hours. Marketing teams can create social content that maintains visual consistency without relying on a designer for every asset.
This isn't about replacing creative work. It's about removing the repetitive production work that sits between a creative idea and a finished asset. The strategic decisions — what to communicate, how to position it, what the brand should feel like — still require human judgement. LoRA training just means the execution keeps pace with the thinking.
Who benefits from custom AI design?
The businesses that get the most value from this are ones with a defined visual identity and a high volume of content needs. If you're producing dozens of product images, social posts, or campaign visuals each month, a trained model pays for itself quickly.
Ready to train your brand's AI model?
A LoRA model trained on your brand produces consistent, on-brand visuals at scale. Let us build yours.
Our Work
Selected projects across brand strategy, identity, and digital design.
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FAQs
LoRA (Low-Rank Adaptation) is a technique for fine-tuning large AI models efficiently. Instead of retraining the entire model, LoRA adjusts a small set of parameters — making it faster, cheaper, and more practical to customise a model for a specific visual style or subject.
We create the training dataset ourselves — designing and producing original assets purpose-built for training. If you have existing brand photography or product imagery you'd like the model to learn from, we can incorporate that too. Everything in the dataset is either created by us or provided by you.
We work with the leading open-source image generation models including Stable Diffusion XL and Flux. We recommend the best base model for your specific use case based on the output quality and style you need.
Standard prompting relies on the model's general knowledge — it has never seen your specific products or brand style. A LoRA-trained model has learned your visual identity, so it produces on-brand results by default rather than by accident.
A well-trained LoRA can generate images of your products in new environments, reproduce your brand's photographic style, create lifestyle imagery featuring your packaging, and produce social media content that matches your visual identity — all from text prompts.
From initial dataset to delivered model, the process typically takes 1-2 weeks. This includes asset creation, training runs, testing, and refinement. Complex subjects or multiple training targets may take longer.
Yes. The LoRA weights we deliver are yours to use commercially. We ensure the base model licence permits commercial use and provide clear documentation on usage rights.
We include refinement rounds in every project. If the initial training doesn't capture your subject accurately enough, we create additional training assets, adjust parameters, and refine the captioning strategy until the output meets the standard. You don't pay for a model that doesn't work.
Want to see your brand in AI?
Let's talk about training a custom AI model on your brand. Contact us for a consultation and we'll scope what's possible.